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Biz Guru posted: 29 Aug at 5:55 pm
Marketing is very competitve. So here is your plan.
Get a marketing degree if possible.
Look at all the marketing job adverts and check what they are asking for – make sure that you get those skills and experience any way you can.
Read as much as you can on marketing.
Here is one of my articles that will give you a good start
Jerko posted: 30 Aug at 7:54 am
If you have no idea, you may need to first figure out what you actually want. Do you really want a job in marketing? Or do you mean advertising?
Marketing is boring. Lots of numbers and Research. I would make the same suggestion as the other person – for this you need a degree.
If you mean advertising, however, you don’t necessarily need a degree to do that, although it will help. Creative Directors look for competent individuals who can think. That’s pretty much the basis for your job, whether you’re an art director or a Copywriter. the way you do that is by creating a book of work. The work can be spec, but the more pieces you have that were actually produced, the better. Make sure your work is clever.
Check out these books:
How to get your book together and get a job in advertising.
Hey Whipple, Squeeze This!
The Copywriter’s handbook
If I could remember authors I would have written them in.
If you mean you want to be an account executive than God help you.
plr2win posted: 30 Aug at 4:58 pm
Sign up for an affiliate account or two and go to work on it.
By_Any_Means_Necessary posted: 02 Sep at 2:21 am
I would probably take a look at the Chartered Institute of Marketing site and possibly take one of thier courses. If you want to land an interview don’t just send in paper CV.
For example I know someone who made a wine bottle into a CV. You need to be quirky & creative to stand out from the rest of the crowd. This will probably land you an interview but getting the job without a qualification might be hard but not impossible.